Fenty Beauty
For Fenty Beauty’s Dubai pop-up shop campaign, two fully CGI 3D animated reels were produced to showcase the brand’s vision and elevate the event's presence. These reels served as key assets for building excitement and creating a strong visual identity for the pop-up experience.
A fully CGI recreation and animation of the pop-up shop brought the event’s immersive environment to life. The reel showcased every detail of the shop’s architecture, interior design, and layout, highlighting key elements of the experience while maintaining a consistent luxury aesthetic. By blending precise modeling, realistic texturing, and cinematic animation, the reel offered an elevated digital experience of the space.
This reel was designed to create intrigue and anticipation ahead of the launch. With bold visual transitions, sleek animation, and a stylized approach, it captured the essence of Fenty Beauty’s trailblazing ethos. The teaser provided a visually dynamic narrative that aligned with the brand’s cutting-edge appeal, setting the tone for the pop-up event.
Every aspect of these reels was meticulously crafted to reflect Fenty Beauty’s bold and innovative identity. From the teaser’s high-energy allure to the shop recreation’s attention to detail, the project translated the brand's vision into compelling visual stories that resonated with their global audience.